Convenience is unlikely to be related to specialty coffee. After all, this coffee pays attention to so many details, including "origin ", "roasting", "extraction ", etc. Wait, this is usually what you consider when you hear specialty coffee.
Therefore, specialty coffee backers always despise the coffee capsule, which will burden the environment more.
However, more consumers become increasingly inclined toward a convenient experience, which is a market trend, and failure to do so will lose many business opportunities.
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Comprehending the consumer groups of Single Serve
The National Coffee Association pointed out that less than 30% of people use single-serve coffee machines to brew coffee, but calm down; you probably think that it includes filter cups and hand brewing methods, but NCA separates single-serve coffee machines into a category for statistics.
In this case, "single-serve" usually refers to coffee pods, such as Keurig or Nespresso.
Then why is coffee capsules becoming more and more popular? A survey report on adults in the U.S., U.K., and Germany:
● Easy to make the coffee is the main reason why the British and American choose coffee pod, and Germany is the secondary reason.
● The taste of coffee is the main reason that Germany likes coffee pods, while the United Kingdom and the United States are secondary reasons.
"Quality" and "value for cost" are the third and fourth considerations for choosing.
In total, for these groups of people, a coffee capsule is a consumer looking for marvelous coffee and wants to meet the value-for-money characteristics simultaneously. And for specialty coffee lovers, does this sound so unpleasant?
The difference is that both groups value convenience. Although drip coffee is still the most popular brewing method, single-serve coffee is not worse.
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Capsule coffee innovation
Is it possible to make specialty coffee into capsules? What will he look like? We are all very clear.
The statement made by specialty coffee fans about the coffee capsule is a bit unbelievable: such as high production spending, unrecyclable, long-lasting coffee granule, use of future grade coffee, and other angry accusations.
But the technology of coffee capsules has matured, like instant or even raw beans. Today you can look for compostable and biodegradable, containing Panamanian Geisha or COE-grade coffee.
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Advantages
1. Time-saving and labor-saving, simple process
Quality-conscious people, from buying coffee beans to grinding, brewing, tasting, equipment maintenance, and bean preservation, are not sloppy and can better control the coffee flavor they want. But if there is not enough time, or when there are many visitors or company customers, it will be more troublesome to grind the beans and hand brew slowly. The capsule coffee mechanism is faster; although it is not the best, it is a useful choice.
2. Coffee flavor
This is both an advantage and a disadvantage. If you are only accustomed to a certain coffee flavor or need caffeine for refreshing, you can buy and store it in large quantities without purchasing it. It also echoes the advantage of saving time and effort. If you like to drink different coffee flavors, you may feel that the choices are too few or unappetizing, and it will cause waste if you can't drink up.
3. Extensibility
The coffee pod can also be changed for tea, chocolate, milk tea, and other drinks; this is also an option if you want to change the taste.
Publication Date: 10/27/2021
Category: Product Events
